A work friend whose family owns a furniture store was recently ecstatic because the commercial was made in her house, featuring her kids jumping on the bed and couches. It occurred to me that even having a store in a small town isn’t quite enough to drive sales, you still need to engage in some advertising via the media. It turns out that this can be surprising accessible. Say, for example, you have invented a widget and figured out how to get it produced. You could then go to Hawthorne Direct, and work with them on how you are going to market your product. They do long and short form TV (infomercials),
TV media buying, commercial production and much more. So this idea I had about all the advertising transactions occurring in a secret room in the Trump Tower have apparently been off-base. It’s not such an elusive mystery after all.
